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The Internet is the fastest growing medium in history. To reach 50 million households radio took 38 years, TV took 13 years and Internet 5 years.
BizReport :
Online retailers spruce up their websites
Online retailers are reacting to
increasing discrimination toward website functionality and customer
service by giving their online presence a major facelift.
by Helen Leggatt
According to the latest report released from
Forrester Research’s “State of Retailing Online 2007”, 88 percent of
online retailers have planned to concentrate on enhancing the
presentation of their product detail pages over the next 12 months.
Of that 88 percent, 80 percent plan to add more
product images, 72 percent will incorporate lifestyle photography
and 63 percent plan to begin using customer reviews and ratings.
"Today's online shopper is extremely web-savvy
and expects more than ever, forcing retailers to raise the stakes,"
said Scott Silverman, executive director of Shop.org, the report’s
sponsor. "Companies are investing in new features that will keep
customers coming back, and homepages everywhere are getting a major
facelift."
Customer service is another priority and 39
percent of the 150 online retailers surveyed for the report said
they would be spending more on live chat and just over half plan to
enhance the checkout process during 2008.
